Insights on venture debt.

Customer Acquisition is Hard Enough — Focus on Existing Users to Upsell Growth is both a boon and a burden. As you gain more subscribers to your platform, your revenue increases, you get a better understanding of how users interact with your platform, and you can use both to move your product and your company …Read More

A Quick Recap of Debt and Equity Financing If you’ve explored your options for growth funding, you’ve probably read quite a bit about venture capital, bank loans, angel investors, and venture debt. Each of these offers certain advantages, and some work better for certain business types than others. With venture capital and angel investors, you …Read More

Data Makes the World Go ’Round Long gone are the days when decision-making was driven by instinct. Data rules the way forward, and more than ever, the way forward needs to be justified. That justification needs to be more than just checking off the “is there a fit” box. The business and financial value need …Read More

IT is Looking for Options that Integrate with Existing Applications Despite the tremendous growth of SaaS over the past couple of years and its anticipated growth moving forward, SaaS companies must understand that new opportunities in themselves may not necessarily translate into scalable growth. New subscribers are great and are worth your time and effort, …Read More

More Companies are Adopting SaaS, and IT Is Responsible For It One of the biggest focuses for SaaS companies heading into 2019 should be a renewed push toward greater SaaS user adoption. Astounding growth throughout the SaaS and cloud industries reveals that businesses of all industries and sizes are seeing the benefit of using SaaS …Read More

The SaaS industry has grown exponentially over the past few years, and it’s expected to continue doing so throughout 2019. But growth doesn’t necessarily equate to complete SaaS user adoption — a metric that must be carefully monitored and analyzed on a frequent basis to ensure that all the new subscribers you’re bringing in are, …Read More

We recently explored how to approach entering new revenue segments as well as the marketing channels that can be used to enter them. In each post, we discussed how venture debt financing plays a strategic role. Here, we’ll go more in-depth into specific benefits that can help you achieve your growth goals as you experiment …Read More

Marketing is a broad discipline, and for SaaS, choosing the right SaaS marketing channels can be difficult. Here are some recommendations.

Ready for growth? Make sure you’re focusing on the right SaaS revenue segments so you don’t waste resources where there’s no demand or need.

How is your SaaS go-to-market strategy performing? Here’s what you should know to ensure it’s successful as you seek to grow.