insights on venture debt

Insights on venture debt.

What SaaS Equity Financing Is and How It Works

5-Minute Read What is SaaS Equity Financing? SaaS equity financing is receiving capital in exchange for ownership in a company. A number of options are available when it comes to equity financing, such as obtaining funding through an angel investor (a private individual willing to invest in a business), a venture capital firm (investment in …Read More

Why River SaaS Capital Doesn’t Take Loan Warrants

What Are Loan Warrants? There are a number of financial mechanisms and loan conditions that lenders can utilize to both strengthen and secure their agreements with clients. These include covenants, guarantees, and loan warrants. While these are intended to protect both the lender and the borrower, there is often a fair amount of confusion around …Read More

3 Benefits of SaaS for Small Business

SMBs Are the Core of the American Economy When you consider the number of businesses in the United States, you know that the figure stands in the millions. But what often comes to mind first are the enterprises and powerhouses that dominate headlines and our everyday lives. We’re also familiar with the mid-market companies that …Read More

Using the Benefits of SaaS to Support Business Growth

Understanding > Growth Across the board, organizations are adopting SaaS platforms in their technology stacks. Research shows that organizations with >250 employees use >100 SaaS applications, while small firms of <50 employees use between 25–50 SaaS solutions on average. From new productivity suites to tools that automate numerous internal functions, the benefits of SaaS and its …Read More

River SaaS Capital Announces Expansion of Financing Solutions, Launch of Equity Investment Capabilities

Cleveland, OH — August 26, 2019 — River SaaS Capital (RSC) is pleased to announce it has expanded its financing capabilities to include equity-based solutions. This offering will complement the firm’s existing debt solutions for Software-as-a-Service (SaaS) companies located in the United States. “Conversations with our growing portfolio of borrowers have suggested the need for …Read More

Using SaaS Marketing Automation to Retain and Leverage SaaS Users

Why Automation is Critical for SaaS Companies of All Stages We’re hard-pressed to find any instance in which automation isn’t a valuable function of a growing SaaS business. The reason is simple: the less your team has to do manually (or electronically, which still requires time and mindshare and costs you money), and the more …Read More

Two Reasons Why You Need to Be Measuring SaaS Customer Engagement

No matter how industry-changing and unique the idea behind your platform might be, you’ll never truly understand its magnitude or value until you understand your SaaS customer engagement. Your platform itself won’t tell you how great it is — that validation comes from your customers. Unless you conduct a survey (which would likely only get …Read More